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Optimize Your Thumbnail
Your thumbnail image, like a hero-image, can work wonders when increasing your YouTube views whether they’re on the organic results page, suggested videos section, or appearing on social media. Use high-quality images that feature readable and engaging fonts and facial-closeups, if they’re featured in your video.
Provide Content that Educates or Entertains or Both
Your video content should provide value to the viewer; whether it’s teaching them how to do or understand something, or simply keeping them engaged and entertained. When users find your content valuable, they’ll return for more and increase the views on your other future video content.
Use Guest YouTubers
Similar to guest posting for blog content, guest YouTubers, industry influencers, or persons of note with their own following can do wonders for boosting your views. Similar to influencer marketing, guest YouTubing can entice your users with household industry names and provide a different and unique perspective to your industry’s sphere.
Use Cards
These YouTube optimization features enable you to promote your other content within your video. You can create cards that can be used to:
- Promote other video content
- Get more channel subscribers
- Donate to a non-profit
- Send traffic to your website
Create End Screens
End screens serve the unique function of doing a little bit of everything at the end of your video. It’s a chance to provide users who enjoyed your content with all the relevant information regarding your channel
Create Playlists
Create playlists for your content so viewers can watch it consecutively. After the first video ends, your other videos will automatically play, which will get more views for each played video without them having to navigate off the player.
Increase Your Video’s SEO Ranking
Traditional SEO is also a viable factor to increase YouTube views as the videos have the potential to even outrank the website that they’re featured on in the search engines.
Post Links to Your Videos on Your Social Media Profiles
Cross-platform promotion, especially with YouTube can work wonders in driving users to view it. You can reach your entire base by sharing links on other profiles to funnel them toward your video. Share the link as a post
Use Tags
YouTube video tags further help distinguish what your video content about and helps the algorithm understand what users will view when they see your video. These, along with your description and title, should reflect the core of what your video is about. Think short-tail SEO again.
