Hashtags can help categorize posts, increase engagement, attract followers to a certain niche, strengthen a brand image and help reach a target audience (and vice versa). Instagram generates around 95 million photos posted on its platform each day.
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Why are Hashtags Important?
The clever use of “hashtags + keywords” is the most effective lead-generation technique. They help to maximise profits by targeting potential followers/customers in the fastest way. Some of the uses are:
Brand creation: Social media sites are commonly used to promote a website and increase profits. When an update on your company’s social site has pertinent Hashtags, the activity is automatically optimized for search engines. Social media experts use this method extensively for search engine optimization and to create brand value.
Announcing Events: Webinars give your website prominence and are trending today. But how do you ensure maximum participation? This method is often used for events related to fashion, sports, entertainment, beauty pageants, businesses, workshops, art exhibitions, book launches and many more. The use of suitable Hashtags will ensure that the announcement reaches a global audience.
E-Commerce: Online shopping sites need Hashtags more than anyone else. Their very existence depends on a high level of user engagement and conversion rate. Reaching out to the correct age-group of potential customers will ensure that their featured products/services are sold at a rapid pace.
Sharing information: Scholarly articles may not require so much social media exposure because the readers belong to a select group. Students and peers would know where to look for information. But if an author wishes to improve readership on a large scale, the use of Hashtags along with social media updates will produce excellent results.
Humanitarian causes: Here’s an example – how would a NGO involved in animal rescue and pet adoption reach out to maximum viewers? The more the readers, the better are the chances that the rescued animals will be adopted and will have a permanent home. Some effective hashtags would be:
